Cool as ....

Have you seen this? An artist named Sala selling paintings of numbers. Yes, just blue painted numbers on a white canvas. The number 112 is still available. Sala (from Switzerland as far as I have been able to tell) has found a way to reach the average non-art collector by creating a whole new category to measure what is good about art. Much like Yellow-tail did with wine by creating a wine that even beer drinkers could enjoy, which is mentioned in the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.

By simply selling a number you get a bit of a modern and eclectic piece, one the requires no interpretation or determination of the the artists skill. He'll reach one thousand people by the time he sells all 1,000 numbers, create a potential for enormous buzz, i.e. future sales, and the buyer creates the value for the purchase.

I wonder if he sold 0?