Small is Big in Healthcare too

I truly appreciate Seth Godin's focus on 'small.' I think we'll see many industries trend towards delivering their services on a small scale to gain the ultimate customer experience.

I believe that Healthcare should be delivered one community at a time and PricewaterhouseCooers Health Research Institute, which put out the
Top seven health industry trends in '07 also believes that "Small is Big"

The number 7 trend for 2007 is that Small is Big, which refers to the growth in healthcare services that are delivered on a small scale:

• Use a 'MinuteClinic' instead of a primary care physician for minor illnesses (sore throat, flu, etc.)

• Surgery centers instead of hospitals for lower cost outpatient procedures

• Ancillary centers for Imaging and Laboratory instead of hospitals for lower cost diagnostic testing.

What are you doing to create the 'small' optimal customer experience?